The mission of Headway is to create and deploy innovative cost-effective web solutions through creative design services and a powerful suite of content management tools for three primary markets: small/medium businesses, independent schools, and non-profits. We strive to ensure that our web solutions meet and exceed our client's objectives, while adhering to budget and time constraints.

Owner and Principal, Blake Jackson, founded the company in January 2002 and through the help of primarily client referrals has had the pleasure of working with a broad range of more than 100 organizations.


Implementation of a comprehensive web solution requires an array of integrated talents. Headway offers a host of creative, technical, and marketing services that are seamlessly combined to form a custom solution that meets your objectives. We also help integrate and deliver services from a variety of vendors, giving you a single point of contact and eliminating the hassle of multiple contacts and accounts.

Creative & Design Services
- Graphic Design
- Web Development
- User Interface Design
- Usability Analysis
- Flash Animation
- Scanning & PDF Production
- Digital Photography
- Speciality Photography (Time-Lapse, Panoramic, Macro, 360 Degree Virtual Tours)
- Digital Videography & Audio Recording
- Video Editing

Consulting & Marketing Services
- Strategic Web Consulting
- Copy Writing
- Information Architecture
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Opt-In Email Marketing Campaigns
- Web Traffic Tracking and Analysis
- ROI & Affiliate Tracking

Outsourced IT Services
- Managed Web Hosting
- Email Hosting
- Third-Party Application Installation
- Third-Party Application Hosting
- Site Management
- Remote Webmaster Services
- Database Integration
- DNS & Domain Management
- SSL Encryption Certificates

Application Development Services
- E-Commerce
- Order Fullfillment
- Automated Email Systems
- Dynamic Graphic Manipulation
- Account Management
- Shipping Estimates / UPS & FedEx Integration


Headway's proprietary content management solution is a suite of nearly 30 software modules that enable organizations to manage web content and functionality regardless of their internal technical or web expertise. The content is typically "rich" or composed of text, graphics, photos, documents, files, multimedia, formatting data, links, and more. Secondly, these modules create interactive functionality and logic on the web site that make it easier for the site's audience to interact with and utilize the web site.

The following modules that make up the entire suite of tools can be selected ala-carte to best fit your particular needs. No one module is required, and yet each module seemlessly integrates with other complimentary modules, enabling the sharing of information between modules, and virtually eliminating redundant data entry tasks. For a detailed description and examples of the capabilities of these modules, please contact us.

The Modules Composing the Headway Suite of Content Management Tools:

Admin Manager
File Manager
Traffic Analysis
Site Map
News Mentions
Email Forms
Email Lists
Email Hosting
Event Manager
User Manager
CPC Tracking
Media Manager
Bulletin Boards
Class Pages

General Benefits:

  • 100% browser based application ; No software to install
  • Update and manage your site at anytime and from anywhere
  • Easy to use by non-technical and technical staff alike
  • Fully hosted, supported, and routinely upgraded to stay leading-edge
  • Security features ensure authorized access and control
  • Intuitive and universal interface enables fast learning and efficient use
  • Site graphics, buttons, and layout customization ; No generic templates
  • Each module tailored to meet your unique needs or workflow

What makes a Headway solution different?

There are many companies that offer generic content management systems. Headway's CMS system has been designed and refined to work for a more narrow set of organizations: independent schools, small businesses, and non-profit organizations. Our experience in these unique markets enables us to better understand and anticipate the needs of our clients, while offering valuable expertise in the trends and technology in their niche.

At a fraction of the cost, Headway offers most all of the capabilities of other powerful content management systems. Our flexible pricing packages are tailored to each client so as to present a cost-effective and lasting solution.

Rapid Development & Launch
Headway solutions are typically deployed in 4-12 weeks, depending on the scope of the project. Smaller implementations of individual modules require as little as 2 weeks. By following development methodologies and by adhering to project schedules, we work diligently with our clients to deliver on time and on budget.

All of our modules are customized to compliment the design of your site, and to meet your functional needs. A few of the design elements that we customize are: buttons, color schemes, graphics, fonts, templates, and layout. We do not use any cookie-cutter designs or generic templates, and we feel each client requires a unique solution, both functionality and graphically.

Many organizations that need content management systems do not have existing technical resources internally that possess the unique skills that are required for web development, server configuration, and site management. Our solution is designed so that non-technical individuals can easily master the tools. Our clients say that the learning-curve of the Headway CMS application is very efficient, since it mimics common software to which they are already accustomed.


We employ a methodology that ensures that we can structure each engagement to meet our client's business needs in an accurate and efficient manner. This methodology also is sufficiently flexible to adapt to the project timeline or particular nature of each client. The following serves as a foundation that ultimately determines the project lifecycle, dependencies, and methods used to achieve client objectives.

Compile all information and conceptual ideas related to the project.

Formulate the strategy and requirements to achieve the client's objectives.

Produce the creative design and project/site architecture.

Build all content, logic, and structural elements that make up the solution.

Test & deliver completed solution.

Headway also utilizes the following as project catalysts, methods to facilitate the decision-making processes, and to ensure that a project's workload is manageable for both Headway and the client.

Concurrent Design & Reviews
By offering our clients access to a password-protected intranet site, some of the design and review process can be done concurrently to help make the development process more efficient, and to minimize costly wasted design.

Formal Design Reviews
We use formal design reviews throughout the entire design & development process to ensure that the functional and creative design of each project is meeting the expectations of the client. These reviews generate detailed feedback, based on first-hand exposure to the solution as it is being formulated.

Scope Creep Limits
Throughout the course of many web projects, it is quite easy to expand the scope of the design beyond that which was defined in the proposal or functional specification stages. This is known as "scope creep" in the industry. We help faciliate extensive brainstorming in the proposal stage to help induce ideas that perhaps would otherwise arise later in the project, and change the cost and scale of the project. We have limits in place that prevent projects from exploding in size, unless clients expressly authorize such changes, and are comfortable with the results.

Concurrent Content Loading
Since content and formatting information can be segregated, populating the site can be done during the site design process. We find that this helps client visualize the content in the context of the site design, and can shorten the time required to compile and load site content.

Current Clients

A2 Geomatics & Surveying
Alvin Townley - Author
Brentwood School
Bristol Warren Education Foundation
BroadReach Development Group
Brookstone School
Corinthian Classic Yacht Regatta
Corinthian Yacht Club
Classic Yacht Owners Association
Dorsey Asset Management
East Island Reserve
Etchells Fleet 4
F.L. Woods
Faire Harbour Landings
Fort Dietrick Landings
      Franklin Landings
Healthy Pride Supplements
KBD Engineering
Landings Apartment Community
Landings Real Estate Group
Long Meadow Landings
Manchester Sailing Association
Marblehead Racing Association
Marblehead Studios
Mass Bay Sailing Association
Nantucket Community Sailing
National Acad. of Advanced Teacher Edu.
New Wave Yachts
Orchard Hills
Performance Architects
PHRF of the Chesapeake Bay
      PHRF New England
Pleon Yacht Club
Prescott Point
Proactive Genetics
Saddle Brook Landings
Sail Cape Cod, Inc.
Scouting for State Parks
Scituate Harbor Yacht Club
South Coast Landings
The Newport Lofts
The Newport InnThe Firehouse Inn
Tower Hill Landings
Vacation Newport
Valwood School
Within Green Spaces

Past Clients

2011 Etchells North Americans
5K4Life Road Race
8 Beacon Partners
Access Shuniya
Advanced Plan for Health
All Saints' Episcopal Church
Atlantis WeatherGear
Bishop Brady High School
Brookwood School
Boston Yacht Club
Charleston Endocrine
CFS Wealth Management, LLC
ClearCut Diamond
Compass Packaging International
Corinthian Yacht Club
Cornelia Connelly School
Corp. Reimbursement Services, Inc.
Covey Capital Advisors, LLC

Eastern Yacht Club
Family Life Publishing
High Impact Graphics, Inc.
High Impact Litigation, Inc.
Highlander Tree & Landscaping
Jenifer Fox / Author
KOS Pharmaceuticals
KVH Industries
Landings Residential
Leland Creative Lewis Mills & Co.
LifeLike Products
Lusman Capital Management, LLC
Marblehead 20|20
Marblehead to Halifax Ocean Race
MSDS Direct
Ocean Gate Capital Management, LP
New England Yoga Connection
      Odor Vault
One Ocean Yachts
Polynova Composites
Portsmouth Abbey School
Purnell School
QT Realty
RT Cotter and Associates, Inc.
Source Packaging of N.E.
Steve Haesche Creative
Tech Pack Solutions, Inc.
The ALS Forum
The New Englands
Tufts University School of Medicine
United Shoes of America
Whisk Organic Food Market


This captures many of the more major new or re-launch projects Headway is involved with. This list is updated 2-3 times a year.

An all new website and news section is coming in 2019! Please check back.


Our ability to provide fanatical customer support is paramount to Headway's mission. We believe that all customer questions and requests should be acknowledged and addressed promptly. We utilize a variety of channels of communication to achieve this:

Often used for issues that are not extremely time sensitive. Provides for a time-stamped record of your request and enables us to handle issues outside of regular business hours. Email turnaround time depends on the priority level that is assigned, but ranges from 1 - 24 hours.

Our toll-free support line gives you direct access to help and is best used for more complex issues that require detailed explanation or any issue that requires expedicious response.

Our support portal offers a host of electronic documentation on our content management application. We can also develop client-specific documentation for custom programmed applications.

Training and on-site support is available for all of our clients. Group sessions can be very effective for our content management application.


Headway is based in Marblehead, Massachusetts, along with primary data center resources in Dallas and San Antonio, and cloud-based resources in 18 cities around the globe. Please contact us to learn more about our product and service offering, convey your needs, and/or to schedule a demonstration of our web solutions.

Toll Free: 866.477.4837
Fax: 866.557.9529

Broadreach Group, Inc.
DBA Headway Consulting & Technology
23 Village Street
Marblehead, MA 01945

General Inquires / Sales
blake (at) hdway.com

After Hours or Critical Support
866.477.4837 ext. 0